The roster
From sneakers and soda to insurance, cruise ships and one very memorable fighting game.
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Don't even think about it.
His breakout Pepsi spot, where a kid refuses to share and says 'Don't even think about it!', dates to 1993 (Shaq remembers it as a 1994 Super Bowl airing). Pepsi brought him back in 2023 for a Mini Cans ad with Skee-Lo.
Go ahead, bite his head off. He said it's fine.
Oversized gummies launched with Hershey in Sept 2024, including ones molded after his face; sneaker-shaped gummies added in 2025. Hershey called it its top sweets launch of 2024.
Watch the adWater, endorsed by a guy who knows hydration.
'Shaq Builds a Water Display' spot.
In 1994, Shaq played his 2044 self.
Sports drink spot with Shaq as an old man in 2044 telling kids about the old days of basketball.
You gotta have the Shaq Pack, baby.
SI ranked the Shaq Pack #1 of his endorsements.
Watch the adHe once called it the best cereal ever created.
'Mission Tiger' spot and a Crispy Cinnamon Basketballs version.
Watch the adYabba-dabba-Diesel.
'Ultimate Pebbles V.I.P. Vacation' spot with Bella Thorne.
Big in China, too.
Chinese beer brand on SI's list.
Hot doughnuts now, with a Shaq-sized spokesman.
Named a global spokesman in Oct 2016, kicked off with a '#ShaqOrTreat' Halloween promo.
The bottle that (probably) never was.
Listed by SI, which noted it probably never got released.
A 2-lb burger pack with his name on it.
Limited-edition 2-lb 'SHAQ' burger pack sold at Publix, Food Lion, Ralphs and others.
A vodka bottle you could program messages on.
Ad for a vodka bottle with a programmable message display.
The Big Aristotle, meet Mr. Big.
Endorsed the Mr. Big bar at its 1995 launch.
Protein for the most dominant ever.
On SI's list.
Watch the adTwist, lick, dunk. He's good at the last part.
Oreo Dunk Challenge spot; SI ranked his Triple-Double Oreos #2 of his endorsements.
Watch the adExtra cheese, extra pepperoni, extra Shaq.
Face of the brand since 2019; has his own Shaq-a-Roni pizza and ads like 'SHAQflation'.
A fruit punch named after a fighting game.
Another Arizona drink on SI's list.
Cream soda with his face on the can.
Cream soda line with Arizona in vanilla, blueberry, strawberry and orange.
One crunchy bite at a time.
One of his early '90s advertisers.
Soup's on, and so is Shaq.
Worked with Soupman in 2012 on a healthy school lunch push.
He rode a racehorse in a Super Bowl ad. His idea.
On SI's list.
Turned them down twice. Third time was the charm.
On SI's list (#4).
