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3 spotsTravel · 'Chief Fun Officer' TV ads
Carnival Cruise Line
The only CFO whose job is fun.
Introduced in ads as Carnival's new 'CFO' (Chief Fun Officer) touring the Carnival Vista; later spots with Emeril Lagasse and Guy Fieri.
Special exhibit • The oddball picks
Wait… he did WHAT?
Welcome to the museum basement, where the arcade cabinets hum and every artifact needs a second look.
54 oddball picks
Video
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6 spotsAuto · TV ads
Carvana
The car site got Shaqified. There's even a Shaqbot.
'Shaqvana' and 'The Big Diesel' spots.
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Health & Wellness · TV spokesman
Gold Bond
A little shake, a little tingle, a lot of GIFs.
Powders, sprays and lotions; spots like 'Shaq Wisdom', 'Nine Cool Feet' and 'Sha-cool'.
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3 spotsHealth & Wellness · TV spokesman
Icy Hot
Two decades of fighting pain, one giant roll-on at a time.
Long-running pitchman across creams, patches, sprays and the Smart Relief device; ads include 'Rise from Pain'.
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Entertainment · Film lead
Kazaam (film)
A rapping genie. You've heard the jokes.
Played a rapping genie; still a punchline today.
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2 spotsEntertainment · Fighting game
Shaq Fu (video game)
A fighting game starring a basketball player. It happened.
1994 Sega fighting game, widely remembered as a flop.
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Food & Beverage · Signature candy line
Shaq-A-Licious XL Gummies (Hershey)
Go ahead, bite his head off. He said it's fine.
Oversized gummies launched with Hershey in Sept 2024, including ones molded after his face; sneaker-shaped gummies added in 2025. Hershey called it its top sweets launch of 2024.
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13 spotsHome & Retail · March Madness ads ('Tips from the Tool Shaq' / 'Shaq Yard')
The Home Depot
The Tool Shaq is in. Measure twice, dunk once.
Series of March Madness spots as 'The Tool Shaq', some with Sabrina Ionescu.
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Health & Wellness · TV ad
Age of Beard
Beard care, endorsed by a guy with a beard.
Beard-care brand spot with Shaq and kids.
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Food & Beverage · TV ad
All Sport
In 1994, Shaq played his 2044 self.
Sports drink spot with Shaq as an old man in 2044 telling kids about the old days of basketball.
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Entertainment · Voice roles
Animated guest spots (The Simpsons, Johnny Bravo, Static Shock)
He's voiced himself in cartoons.
Voiced himself in several cartoons.
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Travel · Endorsement
Apollo Jets
Private jets. The legroom checks out.
Private jet service on SI's list.
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Tech · Endorsement
Blackphone
A privacy phone, endorsed by the least private man on TV.
SI: 'something called Blackphone'.
Watch the adpastFun House
Auto · TV ads
Buick
Yes, he fits in the Buick. Mostly.
2013 Buick LaCrosse spots ('Big', 'More Than Expected') - a 7-footer selling a sedan.
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Food & Beverage · Promo meal
Burger King ('Shaq Pack')
You gotta have the Shaq Pack, baby.
SI ranked the Shaq Pack #1 of his endorsements.
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Apparel / Sneakers · Endorsement
Capelli slippers
Even his slippers had a deal.
On SI's list.
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Entertainment · DJ career
DJ Diesel
Basketball legend by day, DJ by night.
Performs as a DJ.
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Tech · Endorsement
Drone watches
A watch called Drone. On a wrist called Shaq.
On SI's list.
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Health & Wellness · Endorsement
Enlyten diet strips
Diet strips. Yes, really.
On SI's list.
Watch the adpastFun House
Food & Beverage · TV ads
Fruity & Cocoa Pebbles
Yabba-dabba-Diesel.
'Ultimate Pebbles V.I.P. Vacation' spot with Bella Thorne.
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Entertainment · Cameo
Good Burger (cameo)
Welcome to Good Burger, can he take your order?
Appeared as himself.
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Food & Beverage · Endorsement
Harbin Beer
Big in China, too.
Chinese beer brand on SI's list.
pastFun House
Watch the adpastFun House
Apparel / Sneakers · Cameo
Jordan Brand 'France' spot
Shaq, in a Jordan ad. Read that again.
Appears in a Jordan Brand spot with Tatum, Doncic and Zion.
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Food & Beverage · Announced product
Luv Shaq Vodka
The bottle that (probably) never was.
Listed by SI, which noted it probably never got released.
pastFun House
Food & Beverage · Signature grocery product
Meat District 'Shaq' burger
A 2-lb burger pack with his name on it.
Limited-edition 2-lb 'SHAQ' burger pack sold at Publix, Food Lion, Ralphs and others.
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Food & Beverage · TV ad
Medea Vodka
A vodka bottle you could program messages on.
Ad for a vodka bottle with a programmable message display.
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Entertainment · Music feature
Michael Jackson - '2 Bad' (guest verse)
He rapped on a Michael Jackson track.
Rapped on '2 Bad' from Jackson's HIStory album.
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Tech · TV ads
Monster (speakers & Powercard)
Size does matter. So does the speaker.
'Size Does Matter' spots for the SuperStar speaker and Powercard.
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Food & Beverage · Candy bar endorsement
Mr. Big (Cadbury)
The Big Aristotle, meet Mr. Big.
Endorsed the Mr. Big bar at its 1995 launch.
pastFun House
Entertainment · Game marketing
Nintendo 'Tomodachi Life'
A Nintendo life sim featuring Shaq. Somehow.
Featured in marketing for the Nintendo 3DS game.
Watch the adpastFun House
Food & Beverage · TV ads; Triple Double Oreos
Oreo
Twist, lick, dunk. He's good at the last part.
Oreo Dunk Challenge spot; SI ranked his Triple-Double Oreos #2 of his endorsements.
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Health & Wellness · Endorsement
Power Balance bracelet
Remember these bracelets? He did ads for them.
On SI's list.
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2 spotsEntertainment · Rap album
Shaq Diesel (album)
The debut rap album that went platinum.
Debut album, released Oct 1993; went platinum.
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Food & Beverage · Signature drink
Shaq Fu Punch (Arizona Beverages)
A fruit punch named after a fighting game.
Another Arizona drink on SI's list.
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2 spotsEntertainment · Rap album
Shaq Fu: Da Return (album)
Album number two. The return was real.
Second album.
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2 spotsEntertainment · TV series
Shaq Vs. (ABC)
He challenged athletes at their own sports.
Challenged other athletes at their own sports.
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Food & Beverage · Signature soda
Soda Shaq (Arizona Beverages)
Cream soda with his face on the can.
Cream soda line with Arizona in vanilla, blueberry, strawberry and orange.
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2 spotsEntertainment · Film lead
Steel (film)
A superhero in a steel suit.
Superhero lead as John Henry Irons.
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Entertainment · Voice cameo
The LEGO Movie (voice)
Everything is awesome, including LEGO Shaq.
Voiced a LEGO version of himself.
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Food & Beverage · Endorsement
The Original Soupman
Soup's on, and so is Shaq.
Worked with Soupman in 2012 on a healthy school lunch push.
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Entertainment · Game appearance
Tiger Woods PGA Tour (video game)
Shaq, in a golf game.
On SI's list.
Watch the adpastFun House
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Cause / PSA · Holiday charity campaign
Toys R Us ('Shaq-A-Claus')
Ho ho ho, it's Shaq-A-Claus.
Fronted Toys R Us holiday fundraising for Toys for Tots for several years as 'Shaq-A-Claus'.
pastFun House
Entertainment · Wrestling appearance
WCW Bash at the Beach
From the hardwood to the wrestling ring.
Made an appearance at the wrestling event.
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Food & Beverage · Endorsement
Wheaties
Turned them down twice. Third time was the charm.
On SI's list (#4).
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Entertainment · Rap album
You Can't Stop the Reign (album)
Album number three.
Third album.
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Health & Wellness · Endorsement
ZYPPAH (sleep apnea mouthpiece)
Sleeping big, breathing easy.
Global brand ambassador for the ZYPPAH sleep apnea mouthpiece; SI ranked it #50 of his endorsements in 2015.