VideoFun House
3 spotsTravel · 'Chief Fun Officer' TV ads
Carnival Cruise Line
The only CFO whose job is fun.
Introduced in ads as Carnival's new 'CFO' (Chief Fun Officer) touring the Carnival Vista; later spots with Emeril Lagasse and Guy Fieri.
The roster
105 deals. One extremely busy spokesman.
From sneakers and soda to insurance, cruise ships and one very memorable fighting game.
105 deals
You’ve discovered 0 of 105
Video
VideopresentFun House
6 spotsAuto · TV ads
Carvana
The car site got Shaqified. There's even a Shaqbot.
'Shaqvana' and 'The Big Diesel' spots.
Watch the adFun House
Health & Wellness · TV spokesman
Gold Bond
A little shake, a little tingle, a lot of GIFs.
Powders, sprays and lotions; spots like 'Shaq Wisdom', 'Nine Cool Feet' and 'Sha-cool'.
VideopresentFun House
3 spotsHealth & Wellness · TV spokesman
Icy Hot
Two decades of fighting pain, one giant roll-on at a time.
Long-running pitchman across creams, patches, sprays and the Smart Relief device; ads include 'Rise from Pain'.
pastFun House
Entertainment · Film lead
Kazaam (film)
A rapping genie. You've heard the jokes.
Played a rapping genie; still a punchline today.
past
Food & Beverage · TV ads ('Shaq Attaq')
Pepsi
Don't even think about it.
His breakout Pepsi spot, where a kid refuses to share and says 'Don't even think about it!', dates to 1993 (Shaq remembers it as a 1994 Super Bowl airing). Pepsi brought him back in 2023 for a Mini Cans ad with Skee-Lo.
pastFun House
2 spotsEntertainment · Fighting game
Shaq Fu (video game)
A fighting game starring a basketball player. It happened.
1994 Sega fighting game, widely remembered as a flop.
presentFun House
Food & Beverage · Signature candy line
Shaq-A-Licious XL Gummies (Hershey)
Go ahead, bite his head off. He said it's fine.
Oversized gummies launched with Hershey in Sept 2024, including ones molded after his face; sneaker-shaped gummies added in 2025. Hershey called it its top sweets launch of 2024.
Videopresent
11 spotsInsurance & Finance · TV spokesman
The General
Shaq stayed loyal to his college car insurance. Then he became its face.
Dozens of spots since first working with the brand in 2016; recent ones pair him with T-Pain, Craig Robinson, Kenny Smith and Ernie Johnson, and an animated General at a prom.
VideopresentFun House
13 spotsHome & Retail · March Madness ads ('Tips from the Tool Shaq' / 'Shaq Yard')
The Home Depot
The Tool Shaq is in. Measure twice, dunk once.
Series of March Madness spots as 'The Tool Shaq', some with Sabrina Ionescu.
past
Health & Wellness · Branded gyms
24 Hour Fitness
Gyms with his name on the door.
SI noted 'Shaquille O'Neal Signature Club' locations.
pastFun House
Health & Wellness · TV ad
Age of Beard
Beard care, endorsed by a guy with a beard.
Beard-care brand spot with Shaq and kids.
Watch the adFood & Beverage · TV ad
Alkaline88
Water, endorsed by a guy who knows hydration.
'Shaq Builds a Water Display' spot.
pastFun House
Food & Beverage · TV ad
All Sport
In 1994, Shaq played his 2044 self.
Sports drink spot with Shaq as an old man in 2044 telling kids about the old days of basketball.
Watch the adpast
Insurance & Finance · TV ads
American Express
Shopping small is funnier when you're this big.
'Shop Small' spots with Wanda Sykes and others; 'Jersey Assurance'.
Watch the adpast
Cause / PSA · PSA
American Red Cross
The big man asks you to help out.
'Disaster Relief' spot.
pastFun House
Entertainment · Voice roles
Animated guest spots (The Simpsons, Johnny Bravo, Static Shock)
He's voiced himself in cartoons.
Voiced himself in several cartoons.
pastFun House
Travel · Endorsement
Apollo Jets
Private jets. The legroom checks out.
Private jet service on SI's list.
Watch the adpast
Tech · March Madness ads
AT&T
March Madness legend, AT&T edition.
'March Madness Legends' series.
past
Other · Watch endorsement
Audemars Piguet
Luxury watches for a Hall of Fame wrist.
On SI's list.
Watch the adpast
Entertainment · Streaming series
Big Chicken Shaq (Facebook Watch)
Reality TV, with fried chicken.
Reality series following his chicken restaurant team.
pastFun House
Tech · Endorsement
Blackphone
A privacy phone, endorsed by the least private man on TV.
SI: 'something called Blackphone'.
Videopast
2 spotsEntertainment · Film role
Blue Chips (film)
His first major movie role.
Played 'Neon' alongside Nick Nolte and Penny Hardaway.
Watch the adCause / PSA · National spokesperson; PSAs
Boys & Girls Clubs of America
Giving back, on camera and off.
PSA spots (2017, COVID-era).
Watch the adpastFun House
Auto · TV ads
Buick
Yes, he fits in the Buick. Mostly.
2013 Buick LaCrosse spots ('Big', 'More Than Expected') - a 7-footer selling a sedan.
pastFun House
Food & Beverage · Promo meal
Burger King ('Shaq Pack')
You gotta have the Shaq Pack, baby.
SI ranked the Shaq Pack #1 of his endorsements.
pastFun House
pastFun House
Apparel / Sneakers · Endorsement
Capelli slippers
Even his slippers had a deal.
On SI's list.
past
presentFun House
Entertainment · DJ career
DJ Diesel
Basketball legend by day, DJ by night.
Performs as a DJ.
past
Watch the adSports & Betting · TV ads with Kevin Hart
DraftKings
Some call him Shaq. DraftKings calls him Mr. DraftKings.
Sportsbook and Pick6 spots alongside Kevin Hart.
pastFun House
Tech · Endorsement
Drone watches
A watch called Drone. On a wrist called Shaq.
On SI's list.
past
Apparel / Sneakers · Signature budget line
Dunkman shoes & apparel
Affordable kicks with a big name.
On SI's list.
Watch the adHealth & Wellness · TV ads
Eli Lilly (Zepbound / sleep apnea awareness)
Health ads, Shaq-sized.
Featured in a Zepbound spot and a 'Don't Sleep on OSA' awareness ad.
pastFun House
Health & Wellness · Endorsement
Enlyten diet strips
Diet strips. Yes, really.
On SI's list.
VideoTech · TV ads (EcoTank, RapidReceipt, EpiqVision)
Epson
Don't get cartridged.
Long 'Don't Get Cartridged' / 'Cartridge Conniptions' printer campaign, plus scanner and projector spots.
Watch the adpast
Cause / PSA · PSA
Foundation for Advancing Alcohol Responsibility
Last call, the responsible way.
'Virtual Bar' responsibility spot.
Watch the adFood & Beverage · TV ads
Frosted Flakes
He once called it the best cereal ever created.
'Mission Tiger' spot and a Crispy Cinnamon Basketballs version.
Watch the adpastFun House
Food & Beverage · TV ads
Fruity & Cocoa Pebbles
Yabba-dabba-Diesel.
'Ultimate Pebbles V.I.P. Vacation' spot with Bella Thorne.
Watch the adpast
Health & Wellness · TV ads
GF-9 (Novex Biotech)
One from the late-night ad files.
Supplement spots ('Get Back in the Game').
VideopastFun House
Entertainment · Cameo
Good Burger (cameo)
Welcome to Good Burger, can he take your order?
Appeared as himself.
pastFun House
Food & Beverage · Endorsement
Harbin Beer
Big in China, too.
Chinese beer brand on SI's list.
Videopast
Entertainment · Film appearance
Hubie Halloween
Another Sandler appearance.
Listed in his filmography.
pastFun House
Videopresent
Entertainment · Studio analyst
Inside the NBA
The day job, sort of.
Longtime co-host; the show moved from TNT to ESPN in 2025.
Videopast
3 spotsEntertainment · Cameos
Jack and Jill / Grown Ups 2 / Blended
Adam Sandler's go-to big-man cameo.
Recurring cameos in Adam Sandler comedies.
VideoHome & Retail · TV ads; Big & Tall line; Shaq sneakers
JCPenney
Really big deals, delivered by a really big guy.
'Really Big Deals' ad series with comedians; earlier ads with Gabrielle Union and Martha Stewart. SI's 2015 list includes Shaq Select sneakers; a Big & Tall collection is sold there.
Watch the adpastFun House
Apparel / Sneakers · Cameo
Jordan Brand 'France' spot
Shaq, in a Jordan ad. Read that again.
Appears in a Jordan Brand spot with Tatum, Doncic and Zion.
Food & Beverage · Global spokesperson
Krispy Kreme
Hot doughnuts now, with a Shaq-sized spokesman.
Named a global spokesman in Oct 2016, kicked off with a '#ShaqOrTreat' Halloween promo.
past
past
Entertainment · Children's book series
Little Shaq books
Children's books, from a not-so-little author.
SI listed them as not yet out in early 2015.
pastFun House
Food & Beverage · Announced product
Luv Shaq Vodka
The bottle that (probably) never was.
Listed by SI, which noted it probably never got released.
past
pastFun House
Food & Beverage · Signature grocery product
Meat District 'Shaq' burger
A 2-lb burger pack with his name on it.
Limited-edition 2-lb 'SHAQ' burger pack sold at Publix, Food Lion, Ralphs and others.
pastFun House
Food & Beverage · TV ad
Medea Vodka
A vodka bottle you could program messages on.
Ad for a vodka bottle with a programmable message display.
VideopastFun House
Entertainment · Music feature
Michael Jackson - '2 Bad' (guest verse)
He rapped on a Michael Jackson track.
Rapped on '2 Bad' from Jackson's HIStory album.
Watch the adpastFun House
Tech · TV ads
Monster (speakers & Powercard)
Size does matter. So does the speaker.
'Size Does Matter' spots for the SuperStar speaker and Powercard.
pastFun House
Food & Beverage · Candy bar endorsement
Mr. Big (Cadbury)
The Big Aristotle, meet Mr. Big.
Endorsed the Mr. Big bar at its 1995 launch.
past
Food & Beverage · Endorsement
Muscle Milk
Protein for the most dominant ever.
On SI's list.
Videopast
3 spotsEntertainment · Video game ads
NBA 2K
The press conference was fake. The hype was real.
NBA 2K18 'press conference' spot with Kobe Bryant; also on SI's list.
past
pastFun House
Entertainment · Game marketing
Nintendo 'Tomodachi Life'
A Nintendo life sim featuring Shaq. Somehow.
Featured in marketing for the Nintendo 3DS game.
Watch the adpastFun House
Food & Beverage · TV ads; Triple Double Oreos
Oreo
Twist, lick, dunk. He's good at the last part.
Oreo Dunk Challenge spot; SI ranked his Triple-Double Oreos #2 of his endorsements.
Watch the adpresent
Food & Beverage · Brand ambassador; TV ads
Papa Johns
Extra cheese, extra pepperoni, extra Shaq.
Face of the brand since 2019; has his own Shaq-a-Roni pizza and ads like 'SHAQflation'.
pastFun House
Health & Wellness · Endorsement
Power Balance bracelet
Remember these bracelets? He did ads for them.
On SI's list.
Videopresent
Entertainment · Docuseries
Power Moves with Shaquille O'Neal (Netflix)
A Netflix docuseries following Shaq behind the scenes.
Six-episode Netflix docuseries premiered June 2025.
pastFun House
past
Home & Retail · Endorsement
RadioShack
You've got questions. He's got endorsements.
On SI's list.
past
Apparel / Sneakers · Signature shoe (Shaq Attaq)
Reebok
The Shaq Attaq started here.
Signed before his 1992 rookie season - reported as Reebok's biggest endorsement deal at the time; Shaq Attaq was the signature line.
Watch the adpast
2 spotsTech · TV spokesman
Ring
Somebody's at the door. It's the doorbell guy.
Doorbell, camera and alarm spots, e.g. 'Protect Your Home With Ring and Shaq'.
Videopresent
2 spotsHome & Retail · TV ads
Rooms To Go
Finally, furniture tested by someone 7-foot-1.
Furniture spots incl. 'Save in a Big Way', La-Z-Boy recliners and Sound Tech furniture.
Videopast
Entertainment · Cameo
Scary Movie 4 (cameo)
A cameo, scary-movie style.
Appeared as himself.
past
Entertainment · Documentary
Shaq (HBO docuseries)
The documentary on his life.
Four-part documentary on his life.
VideopastFun House
2 spotsEntertainment · Rap album
Shaq Diesel (album)
The debut rap album that went platinum.
Debut album, released Oct 1993; went platinum.
pastFun House
Food & Beverage · Signature drink
Shaq Fu Punch (Arizona Beverages)
A fruit punch named after a fighting game.
Another Arizona drink on SI's list.
VideopastFun House
2 spotsEntertainment · Rap album
Shaq Fu: Da Return (album)
Album number two. The return was real.
Second album.
past
Entertainment · TV series
Shaq Life (TNT)
A look at life as the Diesel.
Docuseries about his life.
VideopastFun House
2 spotsEntertainment · TV series
Shaq Vs. (ABC)
He challenged athletes at their own sports.
Challenged other athletes at their own sports.
past
Entertainment · TV series
Shaq's Big Challenge (ABC)
A TV challenge, Shaq-sized.
Reality series.
pastFun House
pastFun House
past
Entertainment · Comedy specials
Shaquille O'Neal Presents: All Star Comedy Jam
He presented the comedy specials.
Presented stand-up comedy specials.
pastFun House
Food & Beverage · Signature soda
Soda Shaq (Arizona Beverages)
Cream soda with his face on the can.
Cream soda line with Arizona in vanilla, blueberry, strawberry and orange.
past
Watch the adInsurance & Finance · TV ad
Steady (app)
More cash in your pocket, per the Big Fella.
'More Cash in Your Pocket' spot.
VideopastFun House
2 spotsEntertainment · Film lead
Steel (film)
A superhero in a steel suit.
Superhero lead as John Henry Irons.
pastFun House
past
Food & Beverage · TV ads
Taco Bell
One crunchy bite at a time.
One of his early '90s advertisers.
Videopresent
2 spotsEntertainment · Podcast
The Big Podcast with Shaq
His podcast, with plenty of ad reads.
His long-running podcast.
VideopastFun House
Entertainment · Voice cameo
The LEGO Movie (voice)
Everything is awesome, including LEGO Shaq.
Voiced a LEGO version of himself.
pastFun House
Food & Beverage · Endorsement
The Original Soupman
Soup's on, and so is Shaq.
Worked with Soupman in 2012 on a healthy school lunch push.
pastFun House
Entertainment · Game appearance
Tiger Woods PGA Tour (video game)
Shaq, in a golf game.
On SI's list.
Watch the adpastFun House
pastFun House
pastFun House
Cause / PSA · Holiday charity campaign
Toys R Us ('Shaq-A-Claus')
Ho ho ho, it's Shaq-A-Claus.
Fronted Toys R Us holiday fundraising for Toys for Tots for several years as 'Shaq-A-Claus'.
Watch the adEntertainment · Network/league promos
TV & league promos (NBA, TNT, Max, Hulu, NCAA)
If there's a basketball promo, he's probably in it.
Appears in NBA playoff promos, NCAA bracket spots and streaming promos.
Videopast
Entertainment · Film role
Uncle Drew (film)
Hoops with the old-timers.
Starred with Kyrie Irving and other NBA legends.
past
Food & Beverage · Endorsement
Vitaminwater
He rode a racehorse in a Super Bowl ad. His idea.
On SI's list.
pastFun House
Entertainment · Wrestling appearance
WCW Bash at the Beach
From the hardwood to the wrestling ring.
Made an appearance at the wrestling event.
pastFun House
Food & Beverage · Endorsement
Wheaties
Turned them down twice. Third time was the charm.
On SI's list (#4).
Watch the adpast
Sports & Betting · TV ads
WynnBET
Before DraftKings, there was WynnBET.
Spots including 'Team Up to Bet' with Ben Affleck.
VideopastFun House
Entertainment · Rap album
You Can't Stop the Reign (album)
Album number three.
Third album.
past
Home & Retail · Endorsement
Zales
Bling, endorsed.
On SI's list. (Separately, a 2021 viral video showed him buying a stranger's engagement ring at a Zales.)
pastFun House
Health & Wellness · Endorsement
ZYPPAH (sleep apnea mouthpiece)
Sleeping big, breathing easy.
Global brand ambassador for the ZYPPAH sleep apnea mouthpiece; SI ranked it #50 of his endorsements in 2015.