VideopresentFun House
6 spotsAuto · TV ads
Carvana
The car site got Shaqified. There's even a Shaqbot.
'Shaqvana' and 'The Big Diesel' spots.
Definitive archive
All Shaq Ads
Every Shaq commercial, endorsement and screen role we’ve verified, 105 and counting.
105 exhibits
0/105 discovered
Video
Videopresent
Entertainment · Docuseries
Power Moves with Shaquille O'Neal (Netflix)
A Netflix docuseries following Shaq behind the scenes.
Six-episode Netflix docuseries premiered June 2025.
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13 spotsHome & Retail · March Madness ads ('Tips from the Tool Shaq' / 'Shaq Yard')
The Home Depot
The Tool Shaq is in. Measure twice, dunk once.
Series of March Madness spots as 'The Tool Shaq', some with Sabrina Ionescu.
Watch the adSports & Betting · TV ads with Kevin Hart
DraftKings
Some call him Shaq. DraftKings calls him Mr. DraftKings.
Sportsbook and Pick6 spots alongside Kevin Hart.
Watch the adFood & Beverage · TV ad
Alkaline88
Water, endorsed by a guy who knows hydration.
'Shaq Builds a Water Display' spot.
Watch the adpast
Sports & Betting · TV ads
WynnBET
Before DraftKings, there was WynnBET.
Spots including 'Team Up to Bet' with Ben Affleck.
Watch the adHealth & Wellness · TV ads
Eli Lilly (Zepbound / sleep apnea awareness)
Health ads, Shaq-sized.
Featured in a Zepbound spot and a 'Don't Sleep on OSA' awareness ad.
Videopast
Entertainment · Film appearance
Hubie Halloween
Another Sandler appearance.
Listed in his filmography.
Videopresent
2 spotsHome & Retail · TV ads
Rooms To Go
Finally, furniture tested by someone 7-foot-1.
Furniture spots incl. 'Save in a Big Way', La-Z-Boy recliners and Sound Tech furniture.
VideoTech · TV ads (EcoTank, RapidReceipt, EpiqVision)
Epson
Don't get cartridged.
Long 'Don't Get Cartridged' / 'Cartridge Conniptions' printer campaign, plus scanner and projector spots.
Watch the adpresent
Food & Beverage · Brand ambassador; TV ads
Papa Johns
Extra cheese, extra pepperoni, extra Shaq.
Face of the brand since 2019; has his own Shaq-a-Roni pizza and ads like 'SHAQflation'.
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3 spotsTravel · 'Chief Fun Officer' TV ads
Carnival Cruise Line
The only CFO whose job is fun.
Introduced in ads as Carnival's new 'CFO' (Chief Fun Officer) touring the Carnival Vista; later spots with Emeril Lagasse and Guy Fieri.
Watch the adpast
Entertainment · Streaming series
Big Chicken Shaq (Facebook Watch)
Reality TV, with fried chicken.
Reality series following his chicken restaurant team.
Videopast
Entertainment · Film role
Uncle Drew (film)
Hoops with the old-timers.
Starred with Kyrie Irving and other NBA legends.
Watch the adCause / PSA · National spokesperson; PSAs
Boys & Girls Clubs of America
Giving back, on camera and off.
PSA spots (2017, COVID-era).
Videopast
3 spotsEntertainment · Video game ads
NBA 2K
The press conference was fake. The hype was real.
NBA 2K18 'press conference' spot with Kobe Bryant; also on SI's list.
Watch the adpast
2 spotsTech · TV spokesman
Ring
Somebody's at the door. It's the doorbell guy.
Doorbell, camera and alarm spots, e.g. 'Protect Your Home With Ring and Shaq'.
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11 spotsInsurance & Finance · TV spokesman
The General
Shaq stayed loyal to his college car insurance. Then he became its face.
Dozens of spots since first working with the brand in 2016; recent ones pair him with T-Pain, Craig Robinson, Kenny Smith and Ernie Johnson, and an animated General at a prom.
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Entertainment · Voice cameo
The LEGO Movie (voice)
Everything is awesome, including LEGO Shaq.
Voiced a LEGO version of himself.
Watch the adFun House
Health & Wellness · TV spokesman
Gold Bond
A little shake, a little tingle, a lot of GIFs.
Powders, sprays and lotions; spots like 'Shaq Wisdom', 'Nine Cool Feet' and 'Sha-cool'.
Watch the adpastFun House
Auto · TV ads
Buick
Yes, he fits in the Buick. Mostly.
2013 Buick LaCrosse spots ('Big', 'More Than Expected') - a 7-footer selling a sedan.
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Entertainment · Studio analyst
Inside the NBA
The day job, sort of.
Longtime co-host; the show moved from TNT to ESPN in 2025.
Videopast
3 spotsEntertainment · Cameos
Jack and Jill / Grown Ups 2 / Blended
Adam Sandler's go-to big-man cameo.
Recurring cameos in Adam Sandler comedies.
Watch the adpastFun House
Food & Beverage · TV ads; Triple Double Oreos
Oreo
Twist, lick, dunk. He's good at the last part.
Oreo Dunk Challenge spot; SI ranked his Triple-Double Oreos #2 of his endorsements.
VideopastFun House
2 spotsEntertainment · TV series
Shaq Vs. (ABC)
He challenged athletes at their own sports.
Challenged other athletes at their own sports.
Videopast
Entertainment · Cameo
Scary Movie 4 (cameo)
A cameo, scary-movie style.
Appeared as himself.
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3 spotsHealth & Wellness · TV spokesman
Icy Hot
Two decades of fighting pain, one giant roll-on at a time.
Long-running pitchman across creams, patches, sprays and the Smart Relief device; ads include 'Rise from Pain'.
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Entertainment · Cameo
Good Burger (cameo)
Welcome to Good Burger, can he take your order?
Appeared as himself.
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2 spotsEntertainment · Film lead
Steel (film)
A superhero in a steel suit.
Superhero lead as John Henry Irons.
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Entertainment · Rap album
You Can't Stop the Reign (album)
Album number three.
Third album.
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Entertainment · Music feature
Michael Jackson - '2 Bad' (guest verse)
He rapped on a Michael Jackson track.
Rapped on '2 Bad' from Jackson's HIStory album.
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2 spotsEntertainment · Fighting game
Shaq Fu (video game)
A fighting game starring a basketball player. It happened.
1994 Sega fighting game, widely remembered as a flop.
Videopast
2 spotsEntertainment · Film role
Blue Chips (film)
His first major movie role.
Played 'Neon' alongside Nick Nolte and Penny Hardaway.
VideopastFun House
2 spotsEntertainment · Rap album
Shaq Fu: Da Return (album)
Album number two. The return was real.
Second album.
VideopastFun House
2 spotsEntertainment · Rap album
Shaq Diesel (album)
The debut rap album that went platinum.
Debut album, released Oct 1993; went platinum.
Watch the adpast
Insurance & Finance · TV ads
American Express
Shopping small is funnier when you're this big.
'Shop Small' spots with Wanda Sykes and others; 'Jersey Assurance'.
Watch the adpast
Cause / PSA · PSA
American Red Cross
The big man asks you to help out.
'Disaster Relief' spot.
Watch the adpast
Tech · March Madness ads
AT&T
March Madness legend, AT&T edition.
'March Madness Legends' series.
Watch the adpast
Cause / PSA · PSA
Foundation for Advancing Alcohol Responsibility
Last call, the responsible way.
'Virtual Bar' responsibility spot.
Watch the adFood & Beverage · TV ads
Frosted Flakes
He once called it the best cereal ever created.
'Mission Tiger' spot and a Crispy Cinnamon Basketballs version.
Watch the adpastFun House
Food & Beverage · TV ads
Fruity & Cocoa Pebbles
Yabba-dabba-Diesel.
'Ultimate Pebbles V.I.P. Vacation' spot with Bella Thorne.
Watch the adpast
Health & Wellness · TV ads
GF-9 (Novex Biotech)
One from the late-night ad files.
Supplement spots ('Get Back in the Game').
VideoHome & Retail · TV ads; Big & Tall line; Shaq sneakers
JCPenney
Really big deals, delivered by a really big guy.
'Really Big Deals' ad series with comedians; earlier ads with Gabrielle Union and Martha Stewart. SI's 2015 list includes Shaq Select sneakers; a Big & Tall collection is sold there.
Watch the adpastFun House
Apparel / Sneakers · Cameo
Jordan Brand 'France' spot
Shaq, in a Jordan ad. Read that again.
Appears in a Jordan Brand spot with Tatum, Doncic and Zion.
Watch the adpastFun House
Tech · TV ads
Monster (speakers & Powercard)
Size does matter. So does the speaker.
'Size Does Matter' spots for the SuperStar speaker and Powercard.
Watch the adInsurance & Finance · TV ad
Steady (app)
More cash in your pocket, per the Big Fella.
'More Cash in Your Pocket' spot.
Videopresent
2 spotsEntertainment · Podcast
The Big Podcast with Shaq
His podcast, with plenty of ad reads.
His long-running podcast.
Watch the adpastFun House
Watch the adEntertainment · Network/league promos
TV & league promos (NBA, TNT, Max, Hulu, NCAA)
If there's a basketball promo, he's probably in it.
Appears in NBA playoff promos, NCAA bracket spots and streaming promos.
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Food & Beverage · Signature candy line
Shaq-A-Licious XL Gummies (Hershey)
Go ahead, bite his head off. He said it's fine.
Oversized gummies launched with Hershey in Sept 2024, including ones molded after his face; sneaker-shaped gummies added in 2025. Hershey called it its top sweets launch of 2024.
past
Entertainment · Documentary
Shaq (HBO docuseries)
The documentary on his life.
Four-part documentary on his life.
pastFun House
Food & Beverage · Signature grocery product
Meat District 'Shaq' burger
A 2-lb burger pack with his name on it.
Limited-edition 2-lb 'SHAQ' burger pack sold at Publix, Food Lion, Ralphs and others.
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Health & Wellness · TV ad
Age of Beard
Beard care, endorsed by a guy with a beard.
Beard-care brand spot with Shaq and kids.
Food & Beverage · Global spokesperson
Krispy Kreme
Hot doughnuts now, with a Shaq-sized spokesman.
Named a global spokesman in Oct 2016, kicked off with a '#ShaqOrTreat' Halloween promo.
pastFun House
Food & Beverage · TV ad
Medea Vodka
A vodka bottle you could program messages on.
Ad for a vodka bottle with a programmable message display.
past
Entertainment · Children's book series
Little Shaq books
Children's books, from a not-so-little author.
SI listed them as not yet out in early 2015.
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Food & Beverage · Signature soda
Soda Shaq (Arizona Beverages)
Cream soda with his face on the can.
Cream soda line with Arizona in vanilla, blueberry, strawberry and orange.
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Food & Beverage · Endorsement
The Original Soupman
Soup's on, and so is Shaq.
Worked with Soupman in 2012 on a healthy school lunch push.
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Entertainment · Game marketing
Nintendo 'Tomodachi Life'
A Nintendo life sim featuring Shaq. Somehow.
Featured in marketing for the Nintendo 3DS game.
past
Entertainment · Comedy specials
Shaquille O'Neal Presents: All Star Comedy Jam
He presented the comedy specials.
Presented stand-up comedy specials.
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Health & Wellness · Endorsement
ZYPPAH (sleep apnea mouthpiece)
Sleeping big, breathing easy.
Global brand ambassador for the ZYPPAH sleep apnea mouthpiece; SI ranked it #50 of his endorsements in 2015.
past
Food & Beverage · Endorsement
Vitaminwater
He rode a racehorse in a Super Bowl ad. His idea.
On SI's list.
past
Entertainment · TV series
Shaq's Big Challenge (ABC)
A TV challenge, Shaq-sized.
Reality series.
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Food & Beverage · Endorsement
Wheaties
Turned them down twice. Third time was the charm.
On SI's list (#4).
past
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Food & Beverage · Promo meal
Burger King ('Shaq Pack')
You gotta have the Shaq Pack, baby.
SI ranked the Shaq Pack #1 of his endorsements.
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Entertainment · Film lead
Kazaam (film)
A rapping genie. You've heard the jokes.
Played a rapping genie; still a punchline today.
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Food & Beverage · Candy bar endorsement
Mr. Big (Cadbury)
The Big Aristotle, meet Mr. Big.
Endorsed the Mr. Big bar at its 1995 launch.
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Food & Beverage · TV ad
All Sport
In 1994, Shaq played his 2044 self.
Sports drink spot with Shaq as an old man in 2044 telling kids about the old days of basketball.
past
Food & Beverage · TV ads ('Shaq Attaq')
Pepsi
Don't even think about it.
His breakout Pepsi spot, where a kid refuses to share and says 'Don't even think about it!', dates to 1993 (Shaq remembers it as a 1994 Super Bowl airing). Pepsi brought him back in 2023 for a Mini Cans ad with Skee-Lo.
past
Apparel / Sneakers · Signature shoe (Shaq Attaq)
Reebok
The Shaq Attaq started here.
Signed before his 1992 rookie season - reported as Reebok's biggest endorsement deal at the time; Shaq Attaq was the signature line.
past
Food & Beverage · TV ads
Taco Bell
One crunchy bite at a time.
One of his early '90s advertisers.
past
Health & Wellness · Branded gyms
24 Hour Fitness
Gyms with his name on the door.
SI noted 'Shaquille O'Neal Signature Club' locations.
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Entertainment · Voice roles
Animated guest spots (The Simpsons, Johnny Bravo, Static Shock)
He's voiced himself in cartoons.
Voiced himself in several cartoons.
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Travel · Endorsement
Apollo Jets
Private jets. The legroom checks out.
Private jet service on SI's list.
past
Other · Watch endorsement
Audemars Piguet
Luxury watches for a Hall of Fame wrist.
On SI's list.
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Tech · Endorsement
Blackphone
A privacy phone, endorsed by the least private man on TV.
SI: 'something called Blackphone'.
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Apparel / Sneakers · Endorsement
Capelli slippers
Even his slippers had a deal.
On SI's list.
past
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Entertainment · DJ career
DJ Diesel
Basketball legend by day, DJ by night.
Performs as a DJ.
past
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Tech · Endorsement
Drone watches
A watch called Drone. On a wrist called Shaq.
On SI's list.
past
Apparel / Sneakers · Signature budget line
Dunkman shoes & apparel
Affordable kicks with a big name.
On SI's list.
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Health & Wellness · Endorsement
Enlyten diet strips
Diet strips. Yes, really.
On SI's list.
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Food & Beverage · Endorsement
Harbin Beer
Big in China, too.
Chinese beer brand on SI's list.
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Food & Beverage · Announced product
Luv Shaq Vodka
The bottle that (probably) never was.
Listed by SI, which noted it probably never got released.
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Food & Beverage · Endorsement
Muscle Milk
Protein for the most dominant ever.
On SI's list.
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Health & Wellness · Endorsement
Power Balance bracelet
Remember these bracelets? He did ads for them.
On SI's list.
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Home & Retail · Endorsement
RadioShack
You've got questions. He's got endorsements.
On SI's list.
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Food & Beverage · Signature drink
Shaq Fu Punch (Arizona Beverages)
A fruit punch named after a fighting game.
Another Arizona drink on SI's list.
past
Entertainment · TV series
Shaq Life (TNT)
A look at life as the Diesel.
Docuseries about his life.
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Entertainment · Game appearance
Tiger Woods PGA Tour (video game)
Shaq, in a golf game.
On SI's list.
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Cause / PSA · Holiday charity campaign
Toys R Us ('Shaq-A-Claus')
Ho ho ho, it's Shaq-A-Claus.
Fronted Toys R Us holiday fundraising for Toys for Tots for several years as 'Shaq-A-Claus'.
pastFun House
Entertainment · Wrestling appearance
WCW Bash at the Beach
From the hardwood to the wrestling ring.
Made an appearance at the wrestling event.
past
Home & Retail · Endorsement
Zales
Bling, endorsed.
On SI's list. (Separately, a 2021 viral video showed him buying a stranger's engagement ring at a Zales.)