All Shaq Ads

Credit One Bank

Shaq stars in "Shaq, Your Friend With Benefits" ads for Credit One Bank's cash-back card.

Carvana

The car site got Shaqified. There's even a Shaqbot.

'Shaqvana' and 'The Big Diesel' spots.

Power Moves with Shaquille O'Neal (Netflix)

A Netflix docuseries following Shaq behind the scenes.

Six-episode Netflix docuseries premiered June 2025.

The Home Depot

The Tool Shaq is in. Measure twice, dunk once.

Series of March Madness spots as 'The Tool Shaq', some with Sabrina Ionescu.

DraftKings

Some call him Shaq. DraftKings calls him Mr. DraftKings.

Sportsbook and Pick6 spots alongside Kevin Hart.

Alkaline88

Water, endorsed by a guy who knows hydration.

'Shaq Builds a Water Display' spot.

WynnBET

Before DraftKings, there was WynnBET.

Spots including 'Team Up to Bet' with Ben Affleck.

Eli Lilly (Zepbound / sleep apnea awareness)

Health ads, Shaq-sized.

Featured in a Zepbound spot and a 'Don't Sleep on OSA' awareness ad.

Hubie Halloween

Another Sandler appearance.

Listed in his filmography.

Rooms To Go

Finally, furniture tested by someone 7-foot-1.

Furniture spots incl. 'Save in a Big Way', La-Z-Boy recliners and Sound Tech furniture.

Epson

Don't get cartridged.

Long 'Don't Get Cartridged' / 'Cartridge Conniptions' printer campaign, plus scanner and projector spots.

Papa Johns

Extra cheese, extra pepperoni, extra Shaq.

Face of the brand since 2019; has his own Shaq-a-Roni pizza and ads like 'SHAQflation'.

Carnival Cruise Line

The only CFO whose job is fun.

Introduced in ads as Carnival's new 'CFO' (Chief Fun Officer) touring the Carnival Vista; later spots with Emeril Lagasse and Guy Fieri.

Big Chicken Shaq (Facebook Watch)

Reality TV, with fried chicken.

Reality series following his chicken restaurant team.

Uncle Drew (film)

Hoops with the old-timers.

Starred with Kyrie Irving and other NBA legends.

Boys & Girls Clubs of America

Giving back, on camera and off.

PSA spots (2017, COVID-era).

NBA 2K

The press conference was fake. The hype was real.

NBA 2K18 'press conference' spot with Kobe Bryant; also on SI's list.

Ring

Somebody's at the door. It's the doorbell guy.

Doorbell, camera and alarm spots, e.g. 'Protect Your Home With Ring and Shaq'.

The General

Shaq stayed loyal to his college car insurance. Then he became its face.

Dozens of spots since first working with the brand in 2016; recent ones pair him with T-Pain, Craig Robinson, Kenny Smith and Ernie Johnson, and an animated General at a prom.

Age of Beard

Beard care, endorsed by a guy with a beard.

Beard-care brand spot with Shaq and kids.

The LEGO Movie (voice)

Everything is awesome, including LEGO Shaq.

Voiced a LEGO version of himself.

Gold Bond

A little shake, a little tingle, a lot of GIFs.

Powders, sprays and lotions; spots like 'Shaq Wisdom', 'Nine Cool Feet' and 'Sha-cool'.

Buick

Yes, he fits in the Buick. Mostly.

2013 Buick LaCrosse spots ('Big', 'More Than Expected') - a 7-footer selling a sedan.

Inside the NBA

The day job, sort of.

Longtime co-host; the show moved from TNT to ESPN in 2025.

Jack and Jill / Grown Ups 2 / Blended

Adam Sandler's go-to big-man cameo.

Recurring cameos in Adam Sandler comedies.

Oreo

Twist, lick, dunk. He's good at the last part.

Oreo Dunk Challenge spot; SI ranked his Triple-Double Oreos #2 of his endorsements.

Shaq Vs. (ABC)

He challenged athletes at their own sports.

Challenged other athletes at their own sports.

Scary Movie 4 (cameo)

A cameo, scary-movie style.

Appeared as himself.

Icy Hot

Two decades of fighting pain, one giant roll-on at a time.

Long-running pitchman across creams, patches, sprays and the Smart Relief device; ads include 'Rise from Pain'.

Good Burger (cameo)

Welcome to Good Burger, can he take your order?

Appeared as himself.

Steel (film)

A superhero in a steel suit.

Superhero lead as John Henry Irons.

Kazaam (film)

A rapping genie. You've heard the jokes.

Played a rapping genie; still a punchline today.

You Can't Stop the Reign (album)

Album number three.

Third album.

Michael Jackson - '2 Bad' (guest verse)

He rapped on a Michael Jackson track.

Rapped on '2 Bad' from Jackson's HIStory album.

Shaq Fu (video game)

A fighting game starring a basketball player. It happened.

1994 Sega fighting game, widely remembered as a flop.

All Sport

In 1994, Shaq played his 2044 self.

Sports drink spot with Shaq as an old man in 2044 telling kids about the old days of basketball.

Blue Chips (film)

His first major movie role.

Played 'Neon' alongside Nick Nolte and Penny Hardaway.

Shaq Fu: Da Return (album)

Album number two. The return was real.

Second album.

Pepsi

Don't even think about it.

His breakout Pepsi spot, where a kid refuses to share and says 'Don't even think about it!', dates to 1993 (Shaq remembers it as a 1994 Super Bowl airing). Pepsi brought him back in 2023 for a Mini Cans ad with Skee-Lo.

Shaq Diesel (album)

The debut rap album that went platinum.

Debut album, released Oct 1993; went platinum.

Reebok

The Shaq Attaq started here.

Signed before his 1992 rookie season - reported as Reebok's biggest endorsement deal at the time; Shaq Attaq was the signature line.

Taco Bell

One crunchy bite at a time.

One of his early '90s advertisers.

American Express

Shopping small is funnier when you're this big.

'Shop Small' spots with Wanda Sykes and others; 'Jersey Assurance'.

American Red Cross

The big man asks you to help out.

'Disaster Relief' spot.

AT&T

March Madness legend, AT&T edition.

'March Madness Legends' series.

Foundation for Advancing Alcohol Responsibility

Last call, the responsible way.

'Virtual Bar' responsibility spot.

Frosted Flakes

He once called it the best cereal ever created.

'Mission Tiger' spot and a Crispy Cinnamon Basketballs version.

Fruity & Cocoa Pebbles

Yabba-dabba-Diesel.

'Ultimate Pebbles V.I.P. Vacation' spot with Bella Thorne.

GF-9 (Novex Biotech)

One from the late-night ad files.

Supplement spots ('Get Back in the Game').

JCPenney

Really big deals, delivered by a really big guy.

'Really Big Deals' ad series with comedians; earlier ads with Gabrielle Union and Martha Stewart. SI's 2015 list includes Shaq Select sneakers; a Big & Tall collection is sold there.

Jordan Brand 'France' spot

Shaq, in a Jordan ad. Read that again.

Appears in a Jordan Brand spot with Tatum, Doncic and Zion.

Monster (speakers & Powercard)

Size does matter. So does the speaker.

'Size Does Matter' spots for the SuperStar speaker and Powercard.

Steady (app)

More cash in your pocket, per the Big Fella.

'More Cash in Your Pocket' spot.

The Big Podcast with Shaq

His podcast, with plenty of ad reads.

His long-running podcast.

Tonka

A big man for big trucks.

'Let's Go Play' toy truck spot.

TV & league promos (NBA, TNT, Max, Hulu, NCAA)

If there's a basketball promo, he's probably in it.

Appears in NBA playoff promos, NCAA bracket spots and streaming promos.

Turkcell

Shaq fronts a big Turkish campaign launching Turkcell's 5G network.

Shaq-A-Licious XL Gummies (Hershey)

Go ahead, bite his head off. He said it's fine.

Oversized gummies launched with Hershey in Sept 2024, including ones molded after his face; sneaker-shaped gummies added in 2025. Hershey called it its top sweets launch of 2024.

Shaq (HBO docuseries)

The documentary on his life.

Four-part documentary on his life.

Meat District 'Shaq' burger

A 2-lb burger pack with his name on it.

Limited-edition 2-lb 'SHAQ' burger pack sold at Publix, Food Lion, Ralphs and others.

Krispy Kreme

Hot doughnuts now, with a Shaq-sized spokesman.

Named a global spokesman in Oct 2016, kicked off with a '#ShaqOrTreat' Halloween promo.

Medea Vodka

A vodka bottle you could program messages on.

Ad for a vodka bottle with a programmable message display.

Little Shaq books

Children's books, from a not-so-little author.

SI listed them as not yet out in early 2015.

Soda Shaq (Arizona Beverages)

Cream soda with his face on the can.

Cream soda line with Arizona in vanilla, blueberry, strawberry and orange.

The Original Soupman

Soup's on, and so is Shaq.

Worked with Soupman in 2012 on a healthy school lunch push.

Nintendo 'Tomodachi Life'

A Nintendo life sim featuring Shaq. Somehow.

Featured in marketing for the Nintendo 3DS game.

Shaquille O'Neal Presents: All Star Comedy Jam

He presented the comedy specials.

Presented stand-up comedy specials.

ZYPPAH (sleep apnea mouthpiece)

Sleeping big, breathing easy.

Global brand ambassador for the ZYPPAH sleep apnea mouthpiece; SI ranked it #50 of his endorsements in 2015.

Vitaminwater

He rode a racehorse in a Super Bowl ad. His idea.

On SI's list.

Shaq's Big Challenge (ABC)

A TV challenge, Shaq-sized.

Reality series.

Wheaties

Turned them down twice. Third time was the charm.

On SI's list (#4).

Nestle Crunch

Crunch time, Lakers edition.

On SI's list.

Burger King ('Shaq Pack')

You gotta have the Shaq Pack, baby.

SI ranked the Shaq Pack #1 of his endorsements.

Mr. Big (Cadbury)

The Big Aristotle, meet Mr. Big.

Endorsed the Mr. Big bar at its 1995 launch.

"4 Points" (Nickelodeon)

A 1990s Nickelodeon show hosted by Shaq.

KFC

In the 1990s Shaq was a KFC spokesman through his Pepsi deal.

Nutralite "Shaq Bar"

A 1990s Nutralite energy bar sold under Shaq's name.

Pizza Hut

In the 1990s Shaq was a Pizza Hut spokesman through his Pepsi deal.

24 Hour Fitness

Gyms with his name on the door.

SI noted 'Shaquille O'Neal Signature Club' locations.

Animated guest spots (The Simpsons, Johnny Bravo, Static Shock)

He's voiced himself in cartoons.

Voiced himself in several cartoons.

Apollo Jets

Private jets. The legroom checks out.

Private jet service on SI's list.

Audemars Piguet

Luxury watches for a Hall of Fame wrist.

On SI's list.

Blackphone

A privacy phone, endorsed by the least private man on TV.

SI: 'something called Blackphone'.

callsnap app

Another app, another Shaq.

On SI's list.

Capelli slippers

Even his slippers had a deal.

On SI's list.

Comcast

Cable, Shaq style.

On SI's list.

DJ Diesel

Basketball legend by day, DJ by night.

Performs as a DJ.

Dove Men+Care

Dove Men+Care, Shaq-approved.

On SI's list.

Drone watches

A watch called Drone. On a wrist called Shaq.

On SI's list.

Dunkman shoes & apparel

Affordable kicks with a big name.

On SI's list.

Enlyten diet strips

Diet strips. Yes, really.

On SI's list.

Harbin Beer

Big in China, too.

Chinese beer brand on SI's list.

iGo headphones

Headphones for a very big head.

On SI's list.

Klarna

Shaq plays "Shaquille O'Deal" in ads for the Klarna shopping and payments app.

Li-Ning

Shoes for a global audience.

On SI's list.

Luv Shaq Vodka

The bottle that (probably) never was.

Listed by SI, which noted it probably never got released.

Macy's (suits)

Big and tall, suited up.

On SI's list.

Muscle Milk

Protein for the most dominant ever.

On SI's list.

Power Balance bracelet

Remember these bracelets? He did ads for them.

On SI's list.

Quick Sticks (glucose)

Glucose on the go.

On SI's list.

RadioShack

You've got questions. He's got endorsements.

On SI's list.

Shaq Fu Punch (Arizona Beverages)

A fruit punch named after a fighting game.

Another Arizona drink on SI's list.

Shaq Life (TNT)

A look at life as the Diesel.

Docuseries about his life.

Shaq's Garage

Cars, Shaq style.

One-season series.

Shaqdown app

There was a Shaq app. Of course there was.

On SI's list.

Spalding

Hoops gear, officially endorsed.

On SI's list.

Susta sugar substitute

Sweetener, endorsed.

On SI's list.

Tiger Woods PGA Tour (video game)

Shaq, in a golf game.

On SI's list.

Tout (app)

Short videos, big endorser.

On SI's list.

Toys R Us ('Shaq-A-Claus')

Ho ho ho, it's Shaq-A-Claus.

Fronted Toys R Us holiday fundraising for Toys for Tots for several years as 'Shaq-A-Claus'.

WCW Bash at the Beach

From the hardwood to the wrestling ring.

Made an appearance at the wrestling event.

Zales

Bling, endorsed.

On SI's list. (Separately, a 2021 viral video showed him buying a stranger's engagement ring at a Zales.)