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6 spotsAuto · TV ads
Carvana
The car site got Shaqified. There's even a Shaqbot.
'Shaqvana' and 'The Big Diesel' spots.
The roster
105 deals. One extremely busy spokesman.
From sneakers and soda to insurance, cruise ships and one very memorable fighting game.
11 deals
You’ve discovered 0 of 105
Video
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3 spotsHealth & Wellness · TV spokesman
Icy Hot
Two decades of fighting pain, one giant roll-on at a time.
Long-running pitchman across creams, patches, sprays and the Smart Relief device; ads include 'Rise from Pain'.
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Food & Beverage · Signature candy line
Shaq-A-Licious XL Gummies (Hershey)
Go ahead, bite his head off. He said it's fine.
Oversized gummies launched with Hershey in Sept 2024, including ones molded after his face; sneaker-shaped gummies added in 2025. Hershey called it its top sweets launch of 2024.
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11 spotsInsurance & Finance · TV spokesman
The General
Shaq stayed loyal to his college car insurance. Then he became its face.
Dozens of spots since first working with the brand in 2016; recent ones pair him with T-Pain, Craig Robinson, Kenny Smith and Ernie Johnson, and an animated General at a prom.
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13 spotsHome & Retail · March Madness ads ('Tips from the Tool Shaq' / 'Shaq Yard')
The Home Depot
The Tool Shaq is in. Measure twice, dunk once.
Series of March Madness spots as 'The Tool Shaq', some with Sabrina Ionescu.
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Entertainment · DJ career
DJ Diesel
Basketball legend by day, DJ by night.
Performs as a DJ.
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Entertainment · Studio analyst
Inside the NBA
The day job, sort of.
Longtime co-host; the show moved from TNT to ESPN in 2025.
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Food & Beverage · Brand ambassador; TV ads
Papa Johns
Extra cheese, extra pepperoni, extra Shaq.
Face of the brand since 2019; has his own Shaq-a-Roni pizza and ads like 'SHAQflation'.
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Entertainment · Docuseries
Power Moves with Shaquille O'Neal (Netflix)
A Netflix docuseries following Shaq behind the scenes.
Six-episode Netflix docuseries premiered June 2025.
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2 spotsHome & Retail · TV ads
Rooms To Go
Finally, furniture tested by someone 7-foot-1.
Furniture spots incl. 'Save in a Big Way', La-Z-Boy recliners and Sound Tech furniture.
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2 spotsEntertainment · Podcast
The Big Podcast with Shaq
His podcast, with plenty of ad reads.
His long-running podcast.